Content Marketing During These Changing Times

Hit the hammer when it's hot. That's how we are dealing with the pandemic. It's been about a month since the coronavirus began turning our lives upside down. 

Still life photography for our client Absolution

How coronavirus has widened the divide between traditional, online business

Whether by wish or necessity, customers transfer their expenditure online. And some of those customers, who occasionally or never ordered online, might not return to shopping as they used to. As a result, brands are gradually pivoting to a direct-to-consumer business model, and there is tremendous growth in many e-commerce firms.

Even before the coronavirus pandemic, e-commerce sales accounted for the majority of total US retail sales growth—$600 billion in online sales accounted for 56 percent of last year's overall retail growth. And estimates suggest e-commerce revenue in 2023 could go up as high as $6.5 trillion.

The coronavirus is something none of us planned, from having to practice social distancing and getting used to life without the outdoors to regularly washing our hands and wearing masks.

Businesses are suffering too. Big corporations go bankrupt at a record rate, but that's just part of the carnage. By some accounts, in the midst of the Covid-19 pandemic, small businesses are disappearing by the thousands, and the drag on the economy from these failures may be massive.

Still life photography for our client Absolution

Still life photography for our client Absolution

As a consequence of the coronavirus crisis, there is no question that consumer spending is down relative to the same time last year. There is also no doubt that for traditional brick-and-mortar stores, the pain has been particularly sharp. Retailers with a modest or no presence in e-commerce are rapidly moving to shift their market trajectories.

Businesses that persevered had to adapt quickly. Luckily, we are one of them. 

Here is how we managed our content marketing during these changing times.

We produce professional visual content for businesses to help them grow. We create better content and act smarter and assist clients in turning their dreams into reality. During the crisis we had to change our traditional production mindset. Against this crucial situation, we planned to offer a solution to our worthy clients.

Still life photography for our client Absolution

We offer content packages with an agreed number of photos/videos per month all shot at our in-house studio, keeping European coronavirus restrictions into account. Maintaining standards, no more than three of our crew members work on location and produce high-quality content for our worthy clients. We also manage to shoot some products outdoors by following European pandemic guidelines.

This model worked for us, and we are successfully creating amazing content and adding value in the businesses of our customers  

A photoshoot with a model for an organic beauty brand WAAM